The Following Are Required Texts for COM3113

I’ve linked to the Amazon.com listings for these materials. The older items should also be available as used books for less expensive prices. We will also have a selection of other readings that will be handed out in class.

  • Fried, Jason and David Heinemeier Hansson. Rework. New York: Crown Business, 2010.
  • Heath, Chip and Dan Heath. Made to Stick. New York: Random House, 2008.
  • Kawasaki, Guy. The Art of the Start. New York: Portfolio, 2004.
  • Kim, W. Chan and Renee Mauborgne. Blue Ocean Strategy. Boston: Harvard Business School Press, 2005.
  • Linkner, Josh. Disciplined Dreaming. San Francisco: Jossey-Bass, 2011. (Pre-order now so you can have it when it comes out in February)

4 Comments Add your own

  • […] Texts/Readings […]

  • 2. Nate  |  February 1, 2011 at 11:14 pm

    Blue Ocean Strategy has changed my perspective. Its like I getting a new set of eyes!

    • 3. Karen  |  February 2, 2011 at 9:03 am


      It would be interesting to hear how it has changed your perspective!

      -Dr. Evans

      • 4. indefatigable25  |  February 6, 2011 at 12:00 am

        I think the key thing has been how the style of thinking that Blue Ocean espouses has become a criteria for how I evaluate a new idea.
        For example, I was looking at a recent article on the Wall Street Journal that told about the changing face of retirement psycho-graphic.Instead of responding with how could I take advantage by doing the same things that the current competitors do, I look at how to find the new opportunity in the fog.

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