Posts filed under ‘Book Report’

Blue Eyes, Brown Eyes

Last semester in my Organizational Behavior class we watched a video that was so intriguing and moving, I truly believed that everyone should have the opportunity to watch, and be changed by the lesson. The video was about a school teacher who took her class of third graders, and used an experiment to teach them about racism. The experiment was called Brown Eyes and Blue Eyes. The general idea of the experiment, was to not just preach to them why judging someone by their skin color was wrong, but to put them in the position of being judged by their peers.

Copyright All rights reserved by stoisha

This semester in Made to Stick by Chip and Dan Heath, one of our class textbooks, they discuss this experiment that happened more than 20 years ago. The reason the book discusses this, is because the teacher formed an idea that stuck with the children in that class years later. The video shows the children 20 years later, watching the experiment that was performed on them, and they are moved by how harsh and depressed they were those few days. While it may have been a tough concept for third graders to fully understand, the idea that you should not treat someone different simply because they have brown eyes, blue eyes, or because they are different, definitely stuck with them.

Copyright All rights reserved by Enchanted2389

The reason this idea stuck is because she put them in the position of feeling what others feel. She used the element of surprise to teach the students a lesson that would stick. As entrepreneurs, we are always looking for new ways to sell our idea and present it in a way that will ensure it stays in someone’s head. This is not easy to do, and it is this lack of presentation that makes so many great ideas fail. We need to shock those we want to impress, and make them want to hear more about our idea. We have to not just grab their attention but keep it, which is exactly what the school teacher did with her students. Twenty years later the students still remember the harsh lesson they were taught, and they are better people because of it. If we want to make the world a better place, we have to make our ideas stick into the minds of those who can help us succeed.



February 14, 2011 at 11:10 am Leave a comment

Dilbert Gets the Blue Ocean

A good depiction of one of the 6 pathways to defining your market: look at different points in time, not just at a single moment, when defining (or breaking away from!) your competition

January 25, 2011 at 1:20 am Leave a comment

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