Keeping It Simple

February 7, 2011 at 11:05 pm Leave a comment

Simplicity. The first chapter of Made to Stick suggests we need to find the core of our idea and to strip the idea down to its “most critical essence” (Heath & Heath, 2007, Chapter 1, Section 1, para. 13). Heath & Heath explain we often have difficulty finding the “most important idea” when we have many important ideas (2007, Chapter 1, Section 1, para. 13). By identifying the most important idea and keeping it simple, the more we can make it “stick.”

We also see this message conveyed in Rework. Fried and Hansson share their thoughts on how to promote your business. Friedman and Hansson suggest when it comes to promoting your new business, you don’t hire an expensive PR firm to spread the word about your business. You should be promoting your business every day through the simple channels of communication – by phone calls, e-mail, blogging, etc. An expensive PR firm is something that you don’t need as a startup and it’s something that adds significant overhead to your operation (Fried & Hansson, 2010, “Promotion”).

As we can see, simplicity ranges from the core of your business to how it operates.

When I originally started thinking about my business, I was planning on renting an office space, installing a phone system, purchasing computer equipment for the office space, as well as hiring one or two employees. The more I thought about this, the more I realized I don’t need any of these things. After reading the sections of Made to Stick and Rework, I was reassured these are not necessities. In fact, you are setting yourself up for failure by adding such a significant overhead to your operation. By eliminating these needs, I reduced my estimated startup cost by tens of thousands of dollars. As I obtain more business, I may need more resources. However, I do not need anything more than myself, a phone, and a vehicle to get started.

What is the most important asset of your business? What is the one thing you cannot afford to lose? From your idea to your business model, keeping it simple is one of the ways to avoid headaches and make sure you stay on the right path to growing your organization instead of digging a hole.



Fried, J., & Hansson, D. H. (2010). Rework [Kindle]. New York: Crown Business.

Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die [Kindle]. New York: Random House.


Entry filed under: Etc..

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